Privacy Policy

Last updated: 28 May 2026

Who we are

Goldflame Heating & Air Conditioning is a sole trader business operated by Ben Peters, based in Bedford and serving Bedford, Milton Keynes, Sandy, Biggleswade and the surrounding Bedfordshire and Buckinghamshire area. In this policy, "we", "us" and "our" refer to Goldflame Heating & Air Conditioning.

We are the data controller responsible for any personal information you provide to us through this website. If you have any questions about this policy or how we handle your information, contact us at info@goldflameheating.co.uk or on 07916 308502.

The information we collect

When you contact us through the enquiry form on this website, we collect the details you choose to provide. This typically includes your name, phone number, email address, postcode, property type, and any information you include in your message about the installation or work you are enquiring about.

When you contact us by phone or email directly, we collect the information you share with us during that contact.

We also collect limited technical information automatically when you visit the site, such as your approximate location, the type of device and browser you are using, and how you move through the pages. This is covered in more detail in the cookies and tracking section below.

How we use your information

We use the information you provide to respond to your enquiry, arrange a site survey, prepare a quote, carry out work you have asked us to do, and stay in contact with you about that work. We may also use it to keep a record of jobs we have completed and to follow up where appropriate.

We will only use your information for the purposes you would reasonably expect. We do not sell your personal information to anyone.

Cookies and tracking

This website uses cookies and similar technologies to help the site function and to understand how visitors find and use it.

We use Google Ads conversion tracking to measure the effectiveness of our advertising. This helps us understand which adverts lead to enquiries. We may also use Google's analytics and tagging tools to see how the website is performing.

In the future we may introduce similar tracking from other advertising platforms, such as Meta. If we do, this policy will be updated to reflect that.

You can control or disable cookies through your browser settings. Disabling some cookies may affect how parts of the website work.

Who we share your information with

We keep your information confidential and only share it where it is necessary to run the business and serve you properly. This may include:

• Service providers who help us operate, such as our website host, our email provider, and any customer management or scheduling software (a CRM) we use to keep track of enquiries and jobs.
• Advertising and analytics platforms, such as Google, where tracking technologies described above are used. Where this happens, the information is generally limited to technical and usage data rather than the details you submit through the form.
• Where you choose to apply for finance on an installation, a finance provider we work with, so that your application can be processed. We will only share what is necessary for that purpose, and only where you have asked us to arrange finance.

We may also disclose information where we are required to do so by law.

How long we keep your information

We keep your information for as long as is necessary to deal with your enquiry, carry out and stand behind any work we do for you, and meet our legal and accounting obligations. Where information is no longer needed, we remove it. If you would like us to delete your information sooner, contact us and we will do so where we are able to.

Your rights

Under data protection law you have rights over the personal information we hold about you. These include the right to ask for a copy of your information, to ask us to correct anything that is inaccurate, to ask us to delete it, and to object to certain uses of it.

To exercise any of these rights, contact us at info@goldflameheating.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection, at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed. Where we make significant changes, we will make that clear on this page.

Contact

Goldflame Heating & Air Conditioning
Email: info@goldflameheating.co.uk
Phone: 07916 308502
Based in Bedford, serving Bedfordshire and the surrounding area.